Cinnamon TBCasia 2018

  • Cinnamon Grand Colombo | 25th Oct 2018

    The only event of its kind to be held on the continent, the Cinnamon TBC Asia 2018 presented the third edition of its biennial pre-tour, conference and awards programme from 25th to 30th October 2018. Organized by Cinnamon Hotels & Resorts the event combined the prowess of the world’s most eminent online influencers and industry practitioners who have transformed and redefined the sphere of travel content creation and marketing in the digital era.


    Shane Barker Digital Strategist

    Topic – Why Influencer Marketing and Ecommerce Are A Perfect Fit

    Shane was recognized as one of the 100 Most Influential People in Influencer Marketing alongside Kim Kardashian, Gary Vaynerchuk, and legendary PR leaders like the CEO of Edelman. He is an instructor of the “Personal Branding – Influencer Marketing” at UCLA and is one of the top contributors at, HuffPost, Forbes, and Salesforce. Shane is also an international keynote speaker with over 20 years of consulting and has been a driving force in the influencer space for over 6 years.

    Liz Ward

    Managing Director, Digital Coaching International and CEO, Tourism Tribe

    Topic – Creative Excellence in a Technology Driven Market

    Keynote Speaker

    Bio – Liz is a committed advocate for innovation in marketing and distribution and recognised expert in strategy with more than 20 years experience specializing in travel and tourism. Over her successful career Liz has created and implemented strategies that have played a pivotal role in establishing travel destinations and tourism businesses in the contemporary market place.
    Liz has pioneered many first time digital transformation initiatives that have had lasting impacts including starting up the Australian Tourism Data Warehouse(ATDW) and being its CEO for over ten years.

    Today, Liz is Managing Director of Digital Coaching International – a network of experts who assist businesses through digital transformation of their marketing and operational processes. Liz is able to pull together a team of tourism experts with the relevant, specific experience to meet the clients’ needs.

    Liz is also co-¬‐founder of the innovative online learning community, Tourism Tribe, which launched in July 2015 and is already providing online coaching and support to eight hundred tourism operators around Australia and the world to make digital work better for them. Tourism Tribe was awarded in the Queensland Tourism Industry Innovation Awards in 2016 and in its inception in the UNWTO Innovation Awards in 2015.

    2017 consulting projects have included:

    • Implementation of a digital capability training program across 10 destinations in Queensland
    • Digital strategy and capability building program for 300 Northern Territory businesses
    • Development of the Digital Business Scorecard and Training Program for the Department of Digital Economy in Queensland
    • Development of an online health check and raking model to benchmark the digital maturity and effectiveness of destinations and tourism business Liz is an experienced speaker, facilitator and trainer and leads her sessions with a philosophy of shared knowledge and collaborative learning. Some of Liz’s speaking commitments have included:
    • MC for the Australian Chamber of Commerce Mobile-¬‐ising Women in Business conference in 2016
    • Facilitated the Digital Tourism Masterclass, Destination Queensland conference 2016
    • Keynote at the Welcome to the Dry conference in Darwin 2017

    Liz is a Fellow of both the Australian Institute of Company Directors and Australian Institute of Management and holds an Advanced Diploma in Business from University of Southern Queensland.

    Liz has been a director on several boards, including Tourism and Events Queensland and presently, Queenslanders Credit Union. Liz is also President for Women Chiefs of Enterprise, Queensland.

    Sonali Chatterjee

    Sales Director, India and South Asia for CNN International

    Sonali Chatterjee is Sales Director, India and South Asia for CNN International. Based in New Delhi, Chatterjee has led CNN International’s fast growing advertising business in the region for the past 10 years. She is responsible for managing and offering strategic advice to the increasing number of companies targeting the global consumer, through CNN’s multi-platform offers. Under her leadership, the CNN International Ad Sales business in the region has seen exponential growth with acquisition of key clients in the South Asia region and embraced new product categories. There has also been greater engagement with Digital only clients for local as well as international campaigns. From engagement with government to corporate clients, Chatterjee has also overseen the strengthening and expansion of client interest and investments in CNN’s green platforms creating beneficial long term partnerships

    A media industry veteran, Chatterjee has holistic experiences across genres including news, sports & entertainment. She has worked in sales as well as creative client solutions and has been deeply involved in the branding exercise of many clients. She holds a Master’s Degree in International Relations from Jawaharlal Nehru University and enjoys reading, listening to music and solving cryptic crosswords in her leisure time.

    Sarita Harilela

    Executive Producer for Asia Pacific with CNN International

    A panel discussion about using information to create an experience driven marketing strategy for travel content. As the travel industry continually evolves, it has become more pressing for brands to keep trying to get the attention of the audiences with increasing number of platforms that distracts them. If one can master the exact recipe for using technology innovatively to market their brand, that travel brand has the power to garner attention. Hence in 2018, it is very important that content marketing is implemented.

    Based in Hong Kong, Sarita spearheads all of production in Asia including news, features and planning. She supervises the team for the region’s prime time evening show, News Stream, anchored by Kristie Lu Stout; oversees all the feature non-news programmes including Talk Asia, and CNN’s franchise series and theme weeks; she also manages the planning team which works on original content for news programmes worldwide including lining up key newsmakers. Sarita works closely with the news and feature production teams in Atlanta, London and Abu Dhabi. Working alongside the Hong Kong news desk, she is responsible for pushing content from the Asia-Pac region and works with her counterparts in various production hubs on programming changes according to breaking news of the day.

    Sarita started as an intern with CNN International in 2001 and took up a fulltime position as a writer in 2004 after graduating with a Bachelors in Journalism. She has held various different positions at CNN including producing news and feature shows, executing planning and breaking news coverage for major stories such as Typhoon Haiyan, missing Malaysian airliner MH370, Arab Spring, Japan Earthquake, Mumbai Bombings and the Asian Tsunami. She’s been involved with some of CNN’s big field coverage operations like the Royal Wedding of William & Kate in 2011 and the Beijing Olympics in 2008. Sarita is from Hong Kong, but has lived in Thailand and the United States.

    Abhay Khanna

    Area Manager, Expedia Group

    Topic – How to leverage user generation content to fuel the travel booking cycle

    Over 10 Years in the Hospitality Business with expertise in Online content distribution, Revenue Management, and Online Strategic planning. Has been with Expedia for 6 Years and has managed businesses in South India, Maldives, and now managing the business for Expedia in Sri Lanka

    Zan Wu

    Topic – Future of Travel – the China rise and Blockchain Technology

    Founder and CEO of Zanadu, the industry leading and multi-awards winning premium travel OTA and Travel Media Company in China. Founder of Atlas, the first blockchain platform for travel industry. Global leader and regular speaker in the luxury travel space with extensive knowledge and network in the hotel and travel industry. 6 years with Morgan Stanley in investment banking and PE investment division at Hong Kong, Singapore and Shanghai office.

    Giuliana Riitano

    Industry Manager, eCommerce & Classifieds, Google

    Topic – The Evolution of the Connected Customer

    Giuliana Riitano has joined almost 2 year ago the Google frontier team (Pakistan, Bangladesh and Sri Lanka) as a Industry Lead for e-Commerce and Classifieds. Her mission at Google is to help online advertisers establish themselves in this nascent market as well as help the ecosystem growth and mature. She previously worked for Lazada (an Alibaba company), as a VP of Performance Management and Planning in their regional operation team. She worked closely together with the CEO and CFO of their logistic arm helping them build the entire logistic infrastructure for the company. Prior to that, she has worked across several industries, functions and geography – mainly across Europe and Asia.

    Janicke Hansen

    President of Professional Travel Bloggers Association

    Janicke is a Norwegian based Digital Storyteller, Travel Expert, Organizer and Speaker. She’s the founder and owner of the adventure travel blog and runs the Nordic Travel Influencer Collective as one of the co-founders. Janicke is an expert in creating, organize, monitor and measure successful influencer driven marketing campaigns for destinations and travel brands. She is also is the incoming President of the PTBA. She is an expert on creating successful methods for travel brands to work with when collaborating with boggers as she has done previously with ITB Berlin. She will share many examples and best practices to optimize top travel influencer collectives and as a result drive an effective marketing campaign.

    Olivier Billon

    Topic – Using Influencer marketing to create and amplify story-telling around a product

    Founder & CEO of Ykone, a global influencer marketing & content agency based in Paris, Berlin, London, New York, Dubaï and Bangalore. Ykone helps brands create incredible content and stories by collaborating with the world’s most powerful and leading influencers. We develop and manage influencer strategies that will help people engage with brands’ stories and reach millions through the use of social media.


Daryl & Mindi Hirsch -Award winning food bloggers of 2 foodtrippers
2018 Nov 19
Aileen Adalid - Travel blogger
2018 Nov 19
Gary Arndt - Award winning travel blogger and photographer
2018 Nov 19
Wen Zhiyong - Published Author and Travel blogger
2018 Nov 19
Josh Cahill of Go Travel Your Way - Award winning airline blogger
2018 Nov 19
Nicole Easterby of Polkadot Passport - Award winning travel blogger
2018 Nov 19
Archana Singh -Award winning travel blogger
2018 Nov 19
Janet Newenham
2018 Nov 19
Calumn Hockey
2018 Nov 19
Christopher Stevens - Travel blogger
2018 Nov 19
Janicke Hansen - Travel blogger and President of the PTBA
2018 Nov 19
Devashree Sanghvi - Food blogger
2018 Nov 19
Event Sponsors